To achieve the intended results, LIFE A-MAR NATURA2000 activities aim to involve a broad audience of residents, boaters, fishermen, divers, nature guides, conservationists, researchers, managers of protected areas and Natura 2000 Network marine sites. To this end, a sailing campaign was launched in spring 2023 in Italy, touching more than 50 Natura 2000 marine sites, which will then be repeated in 2024 in Spain, touching at least 10 Natura 2000 marine sites. Visits to the sites were accompanied by special days dedicated to outreach, including press events, participatory meetings, guided nature tours, involving local residents, tourists, guides, industry experts, stakeholders, participating in activities dedicated to storytelling about marine ecosystems and their wonders.